The Scarsdale Business Alliance (SBA) is dedicated to fostering
a thriving local business ecosystem through strategic initiatives, community events, and collaborative efforts.  I contributed to a
range of branding and marketing materials, including a
PowerPoint presentation, business cards, advertisements, and
event logos, all designed to enhance SBA’s professional presence
and community engagement.

The challenge was to create a polished yet inviting visual identity
that reflects the organization's role in uniting local businesses and residents. Through thoughtful design choices—such as clean
layouts, cohesive typography, and strategic color applications—
each piece was crafted to reinforce the SBA’s professionalism, accessibility, and commitment to economic growth. The event
logos, in particular, were designed to capture the spirit of community gathering and celebration, ensuring that SBA-hosted events felt both memorable and visually compelling.