Retro Rewind is a themed art exhibit concept for the Smithsonian, designed to take visitors on an immersive journey through the rise and fall of video rental stores. This project reimagines the nostalgia of the video store experience, exploring its cultural impact, the stories of its employees, and its gradual disappearance in the digital age. Through a bold, graphic-driven approach, we created a cohesive exhibit identity featuring illustrated posters, signage, gift shop merchandise, collateral, and a fully designed website. Every element was carefully crafted to capture the retro charm and tactile nostalgia of the VHS era while presenting it through a modern, engaging lens.