During my internship, I collaborated with Matt Herron to develop the Magic Movers brand, a conceptual moving company designed to reflect the warmth, reliability, and efficiency of a trusted local service. While Matt selected the industry and established the company's identity, I was responsible for crafting all visual branding elements—from logo design and marketing materials to promotional assets and customer-facing collateral.
 

The Magic Movers identity is built on a foundation of approachability and professionalism, ensuring that the brand resonates with Nashville’s ever-growing population of new and relocating residents. My designs aimed to balance clarity and personality, making the company feel both established and welcoming. From color psychology to typography choices, each element was carefully crafted to convey trust, efficiency, and ease—essential qualities for any moving service.
 

This project not only strengthened my ability to develop a cohesive brand identity from the ground up but also provided valuable experience in understanding target demographics, industry trends, and consumer needs within the moving industry.